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Little Dreams, Big Dreams Radiothon : School Contests and Rules

The Children’s Aid Society of Haldimand and Norfolk

Little Dreams, Big Dreams Radiothon

Information for Schools

The Children’s Aid Society of Haldimand and Norfolk (CASHN) is kicking off a new public awareness and fundraising campaign with a Radiothon, scheduled for May 1, 2009.

The Little Dreams, Big Dreams Radiothon will air on 92.9 Moose FM from Caledonia on May 1, 2009 for a 12 hour period, beginning with the morning show hosted by John Hardy at 6 am. During the day, audiences will hear live and pre-recorded interviews from families, youth, staff and foster parents.

The Radiothon will also feature information about programs and services provided by the CAS and the purpose of this fundraiser. John Hardy and crew will be broadcasting live from the Zehrs parking lot on Argyle Street in Caledonia, where CASHN will set up an information booth. We will also be joined by Harmony Square Bell who will be distributing free items.

CASHN is hoping to augment this event with fundraising challenges where classes and offices will compete to win various prizes. Various classrooms can win a pizza lunch provided by our sponsor, Boston Pizza in Simcoe. The winning office will receive a grand prize advertising and promotional package with an estimated value of more than $3,000.00 in local radio spots, print advertising and more.

On the day of the Radiothon Harmony Square Bell and Etnies skateboards and apparel will be donating individual prizes to radio listeners. The public is encouraged to stop by the broadcast area outside Zehrs and say hello to CAS and radio staff.

The “Little Dreams, Big Dreams Radiothon” has been created to raise money and awareness for non-funded services and programs provided by the CASHN to the families and children of our communities.

CASHN is raising money for our Fresh Air Fund which helps disadvantaged children in our communities go to camp and participate in recreational activities. It is Important to note that the Fresh Air Fund also helps children in the community that are not CAS clients.

We are also fundraising money to establish bursaries. CASHN bursaries will help youth in our care obtain an ongoing education such as college, university or trade school. In addition, Haldimand and Norfolk CAS is also creating a new bursary, eligible to youth in the community not involved with the Society that are seeking a post-secondary education in social work or a related field

Toonie Thunder Classroom Challenge: Kids helping Kids

As a part of our Radiothon and efforts to make this fundraiser a community success we have issued a classroom challenge to schools in Haldimand and Norfolk Counties. Proceeds from the Little Dreams, Big Dreams fundraiser will go towards the Fresh Air Fund that sends children in our communities to camp and helps them participate in recreational activities. Proceeds will also go towards bursaries for youth in CASHN care and one community youth interested in a career in Social Work or a similar field.

The contest rules are simple:

  1. Each student in a classroom is encouraged to bring a toonie donation to class to contribute to the classroom total. A child or classroom may choose to donate more that a toonie per child however active campaigning or door to door type soliciting is not recommended or encouraged.
  2. Please include your School name, name of your teacher, grade and class (i.e. home room, etc.) with your donation/submission.
  3. Send your donations submitted by 4:00pm on April 27, 2009 to:
    Little Dreams, Big Dreams
    The Children’s Aid Society of Haldimand and Norfolk
    70 Town Centre Drive, Townsend, Ontario, N0A 1S0
    Fax: (519) 587-362.
  4. Classrooms can choose to give their donation on air on May 1, 2009 but must advise us of their intent prior to April 27, 2009.
  5. On May 1, 2009, we will announce our contest winners through random draws on air.

There is More, Poster Challenge:

  1. Each classroom can also develop a poster for The Children’s Aid Society of Haldimand and Norfolk’s, newly created Little Dreams, Big Dreams Fund. The fund has been created to replace the name, “Fresh Air Fund”. The fund details have been listed above. Classrooms can also choose to make a general poster for the Children’s Aid Society of Haldimand and Norfolk that describes our services or what children believe is our role and function.
  2. Posters must be no larger than 24 x 32 inches and can be created using any medium such as: paper, pencil, paint or through software such as photoshop or illustrator. Designs can be art or photographs but must not contain any photographs of people or art representations or real people.
  3. All designs must be ORIGINAL IDEAS. Do not use copyright images or art.
  4. Your name and address MUST be marked clearly on the back of the design submitted, NOT just on the envelope or just one of the entries.
  5. Please include your School name, name of your teacher, grade and class (i.e. home room, etc.)
  6. You may submit your designs in colour or black and white.
  7. If you colour your design, DO NOT use anything that requires spray fixative, or may smear, smudge, stick, or flake off on other people’s drawings.
  8. All submitted posters become the property of the Children’s Aid Society of Haldimand and Norfolk. Your designs will not be returned unless you request them.
  9. The winner will be decided by a panel at CASHN
  10. For details on our services and programs visit our public website at www.cashn.on.ca
  11. Send your donations and contest art to:
    Little Dreams, Big Dreams
    The Children’s Aid Society of Haldimand and Norfolk
    70 Town Centre Drive, Townsend, Ontario, N0A 1S0
    Fax: (519) 587-362

The Children’s Aid Society of Haldimand and Norfolk reserves the right to be the final arbitrator in any dispute that may arise as a result of this contest.

By submitting your design to the Toonie Thunder Classroom Challenge you agree to the non-profit use and publication of the design by The Children’s Aid Society of Haldimand and Norfolk.


The Toonie Thunder portion of the Radiothon is being sponsored by Boston Pizza and Etnies Skateboards and Apparel.

  1. Winning classrooms of the Toonie Challenge will receive a Pizza party from Boston Pizza and will be announced on the radio on Moose FM on May 1, 2009.
  2. Classroom Pizza Party winners will be decided by random draw.
  3. The First place classroom in the poster challenge will have their poster used for our 2009 fundraising campaign in newspapers, printed materials and our public website.
  4. The Poster Challenge winner will be awarded the Little Dreams, Big Dreams Cup engraved with their school and class name.
  5. The first place classroom in the poster challenge will also have their picture in the Simcoe Reformer or Regional News This Week.
  6. Listen to 92.9 Moose FM on May 1, 2009 between 6 am to 6 pm for a chance to win individual prizes from Etnies, Bell and Canadian Tire. You can also listen online at: www.moosefm.com/ckjn1/index.php
  7. Classrooms can choose to give their donation on air on May 1, 2009 but must advise us of their intent prior to April 27, 2009

In order to be considered, your donations and contest art must be received by 4:00pm on April 27, 2009

For further information on the contest or details contact Igor Bubic, Public Relations Coordinator of CASHN at 1-888-CAS-KIDS (ext 239) or locally at (519) 587-5437 (ext 239).

Charity Registration Number: 899206759RR0001


Review of the Roots of Youth Violence


This news release was supplied to Haldimand and Norfolk Children’s Aid Society through the Ontario Association of Children’s AId Societies:

Review of the Roots of Youth Violence
TORONTO, Nov. 14 /CNW/ –


Ontario can reduce violence involving youth by adopting a more coordinated, more comprehensive and more community-focused approach, according to a report presented today to Premier Dalton McGuinty.

The Review of the Roots of Youth Violence, co-chaired by former Chief Justice Roy McMurtry and former Speaker of the Legislature Alvin Curling, recommends that government focus its resources on the province’s most disadvantaged communities. It describes how poverty, racism, the lack of decent housing, culturally insensitive education systems and limited job prospects combine to create hopelessness, alienation and low self-esteem among youth that all too often explodes into violence.

Ontario is at a crossroads, say the Co-Chairs, because of several disturbing trends: increasing concentrations of disadvantage, the escalation of serious violence among youth and the fact that such violence is more frequently occurring in public places.

To address these issues, the report recommends measures to improve social conditions, address poverty and racism, generate employment opportunities, establish a comprehensive youth policy framework, and better coordinate the efforts of different government ministries and agencies.

It also recommends building strong communities through a “place-based” approach similar to the United Kingdom’s, and the use of an Index of Relative Disadvantage to determine objectively which communities are most in need of extra assistance. Within those communities, whose boundaries would be confirmed in consultation with municipalities, the province would work with other partners to establish community hubs, create neighbourhood partnerships and increase the community’s ability to work at solving its problems.

To ensure an effective, coordinated and efficient approach to the many issues affecting violence involving youth, the Co-Chairs recommend a series of structural changes that would, if adopted, create a new Cabinet Committee on Social Inclusion and Anti-Racism (or an equivalent central body), set up a Cabinet Office secretariat and establish a Premier’s advisory council. Without an effective governance structure and mechanisms to cut across the many silos that exist in the provincial government, the Co-Chairs say their experience tells them that no meaningful progress can be made.

“We strongly believe Ontario is at a crossroads in dealing with the roots of violence involving youth,” said review Co-Chair Roy McMurtry. “Our report presents the government with a comprehensive framework to address the serious trends we have identified, and that will have serious consequences if allowed to continue unchecked.”

Review Co-Chair Dr. Alvin Curling said: “We thank the communities that participated in our review, and we commend the many individuals and organizations that are already working hard to improve their neighbourhoods. We listened to what they told us about the scope and impact of violence on
their daily lives. We believe our recommendations, reflecting what we heard, provide a real opportunity for sustainable change.”

“This report underlines the critical importance of governments building meaningful partnerships with business, labour and educational institutions to address the needs of thousands of youth from our most vulnerable communities,” said Toronto Mayor David Miller. “By providing them the right environment with access to recreation, education, and proper training, these young people will
have a real chance to live productive lives free from violence.”

“This report represents a significant moment in our history – an opportunity to re-focus our attention on addressing the causes of violence among young people,” said Frances Lankin, President and CEO of United Way Toronto. “The government took a bold first step in bringing together this review and engaging in a broad, deep consultation that touched many corners of our province. I know that communities everywhere are eager to get to work, to build a better future for young people in Ontario.”

Quick Facts:

The Review, established in June 2007, commissioned academic research, consulted with provincial and national organizations, and visited disadvantaged communities across Ontario to hear first-hand of the effects of violence and to understand why it occurs.

The Review met with or received submissions from an estimated 750 individuals and organizations, including community representatives in eight disadvantaged communities, during its consultation phase.

More than 5,000 people responded to a survey on the review’s web site. The Co-Chairs prepared a special “Community Perspectives” report to reflect public – and especially youth – input into the report. It includes a report on youth-led consultations.

The Review also sponsored consultations with universities and colleges, legal aid organizations, and urban Aboriginal youth. For more information and the complete report, go to http://www.rootsofyouthviolence.on.ca

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